Business Case for Coaching


The Business Case for Coaching

If you have been tasked with making a business case for coaching, here are some fundamental elements around which to structure your thinking:

  • A summary of leaders’ expectations, performance gaps and business needs
  • A synopsis of the value message: How coaching will meet these expectations, close the gaps and help achieve business goals
  • Description of the coaching programme, including objectives and measures
  • Roles, responsibilities and ways of working for successful partnership
  • The key benefits for specified stakeholders
  • The investment required for the coaching programme
  • Success factors and risk factors
  • How the coaching programme will be evaluated