Complementary and unique positioning - differentiation from executive coaching and EAP
Coaching on Call on-demand telephone coaching can stand alone or can be used effectively alongside any other resources you may offer within your organisation, differentiated for example as follows:
| | Employee Assistance | Coaching on Call | Executive Coaching |
| Intention |
Remedial
| Tactical | Strategic |
| Context | Personal | Work | Holistic |
| Trigger | Crisis | Challenge | Development |
| Assumption | I'm not OK | I'm OK | I'm OK |
| Energy | Passive | Active | Proactive |
| Primary Focus | Problem | Achievement | Potential |
| Conversation | About what's wrong | About moving forward | About personal development |
| Area of Engagement | Personal wellbeing | Thinking and behaviour | Purpose, values and growth |
| Outcome | Resolution | Effectiveness | Influence |
| For Whom | All | Managers | Executives |
| Orientation | Past | Present | Future |